Offering free coaching sessions as part of a package deal for services is considered what in ethical terms?

Offering free coaching sessions as part of a package deal can present ethical concerns, specifically regarding the potential for conflicts of interest. According to the NBHWC Code of Ethics, any offer that could compromise the professional integrity or create an undue influence on the participant's decision-making processes may be viewed as a conflict of interest.

In this case, while the coaching sessions are labeled as "free," they could still create an illusion of obligation or expectation, thereby placing pressure on the client. This situation can impair the client's ability to make fully autonomous choices about their coaching engagement. Ethical practice in health and wellness coaching is rooted in transparency and the avoidance of any arrangements that might exploit vulnerabilities or heavily influence the client’s commitment to the coaching process.

The importance of maintaining clear and ethical boundaries in professional relationships is a fundamental aspect of the field, making it essential for coaches to consider how their offers might be perceived and the implications they might have on client autonomy and decision-making.