If a coach gets a client to begin advocating for their own change, this is called:

When a coach helps a client to begin advocating for their own change, it is referred to as evoking. This concept is central to the coaching process, where the coach aims to draw out the client’s own motivations, values, and desires for change. Evocation involves facilitating the client’s self-exploration and encouraging them to articulate their goals and the reasons behind them, which leads to greater ownership of their journey toward change.

In this context, evoking is significant because it empowers clients, helping them to recognize their intrinsic motivations and strengths. This approach fosters a collaborative atmosphere where clients feel more invested in their development, rather than simply receiving directives or advice from the coach. The coaching relationship thus becomes a partnership in discovering and advocating for personal change.

While reframing, structuring, and zooming are all relevant coaching techniques, they each serve different functions within the coaching process. Reframing involves changing the way a situation, thought, or feeling is perceived, often to shift a negative perspective to a more positive or constructive one. Structuring entails setting up the sessions or the coaching process in a way that provides clarity and direction. Zooming refers to shifting focus between details and the bigger picture in a conversation. Each of these techniques is valuable but